How and Why Startups, Corporations Can Work Together

social CANDY 03IN AN ACQUISITION-HAPPY environment, many in the tech world believe that corporations and startups can’t form mutually beneficial relationships without one ultimately buying out the other. In fact, startups that are adamant on keeping their identity and building their own reputation are often reluctant to partner with larger, more established companies. But startups shouldn’t feel like they are “selling out” by teaming up with bigger companies, and corporations shouldn’t feel wary of startup culture not jiving with company ethos.

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