With a host of companies under his belt, serial entrepreneur Rich Schmelzer launched his latest company, Boulder, Colo.-based GeoPalz, pretty much the only way he knew how. He bootstrapped.
But then a funny thing happened: Schmelzer met the Swoosh.
Yes, that Swoosh–Nike. Schmelzer’s company makes the iBitz, a personal activity monitor for kids. And late last year, when Nike announced it was launching a special accelerator for startups developing high-tech solutions that could leverage the Nike+ platform, it was serendipity.