CYANOGEN OS POWERED HANDSETS, QUALITY HARDWARE AND PRICING GEARED TO DISRUPT MOBILE MARKET
LONDON, U.K. 25 August 2015 – Disruptive mobile brand Wileyfox has announced it will launch across Europe with two competitive, SIM-free handsets – Swift and Storm. Available online only, each handset boasts Qualcomm’s Snapdragon chipsets and will be the first to come pre-loaded with Cyanogen OS 12.1 in EMEA..
Highly customisable and with exceptional data security settings, Swift will retail at £129 (€179) and Storm at £199 (€279). Both are finished in premium materials, including Corning® Gorilla® Glass, and offer extraordinary value for money.
Built on Android™, the Cyanogen powered experience gives users the freedom to customise their mobile experience. Privacy control over data shared with apps, full UI customisation and the elimination of bloatware – to free up storage space and processing power – are all central to the groundbreaking OS.
Wileyfox’s after sales service features market-wide call centres for advice, support and repairs. Both devices will be available exclusively online, at wileyfox.com as well as at leading e-tailers across the region.
Nick Muir, European chief executive officer at Wileyfox, comments, “Our target customer values choice, security and reassurance. These savvy individuals do not want their data made available beyond their control. They want to be able to change the appearance of their screen, beyond just the wallpaper and lock-screen. They want efficient, personalised shortcuts and gestures. They want friendly, helpful 24/7 customer service. And above all they want great quality, premium handsets with the latest technology. Responsive, well-built, reliable, quick-charging handsets with great battery life. And that’s what Wileyfox is all about.”
Customisation –Cyanogen gives users the ability to personalise everything on the handset from the keys to gesture controls and deep customisation using the Themes app. Themes lets users completely modify the look and feel of the phone’s interface, including wallpapers, fonts, icons, boot animations, and even third party apps. Wileyfox owners can choose from the myriad of apps built for Android but have the freedom to build their own mobile experience from the ground up if they so desire.
Privacy & security – in a world where people want to protect their data and privacy, Cyanogen makes it easy to control what, where and when data is shared with Privacy Guard. Extensive security features include Protected Apps to keep selected apps out of sight in lockable folders on the home screen. PIN Scramble to randomise the numbers behind the device’s password, and Blocked Caller List, which blocks incoming calls and texts from selected numbers.
Enhanced experiences – Cyanogen delivers a number of rich enhancements across audio, dialer, email, browser, camera, and screen display. AudioFX improves the audio playback quality when listening to music, and LiveDisplay intelligently adjusts the brightness and contrast of the screen, based on lighting conditions and time of day. Truecaller integrated Dialer provides caller ID, spam detection and blocking.
Quality components – Qualcomm’s Snapdragon 410 and 615 chipsets (embedded in Swift and Storm respectively) offer extended battery life. In addition, each handset boasts rear and front-facing cameras with rapid auto-focus and high-quality, low-light photography and optical image stabilisation features as standard.
European infrastructure – European call centres offering efficient and effective after-sales service for Wileyfox customers. A replacement screen service and extended warranty are available for a nominal £9.99 per year.
Venturespring, the London-based venture development studio, is Wileyfox’s retained corporate advisor. Venturespring offers an innovative alternative to the traditional venture captital advisory model and has played a key role in supporting Wileyfox in the creation and validation of its business model and strategy, brand creation and positioning, management team recruitment and venture capital fundraising process.
For more information, visit www.venture-spring.com.
Wileyfox is an online only handset brand that offers consumers a democratic, freedom-rich mobile experience that is intuitive and highly customisable, highly spec’d and competitively priced. The company is agile, spirited, competitive and independent.
Wileyfox is a disruptive company that, leverages the best in Chinese hardware manufacturing with the best of Silicon Valley software with a fully established infrastructure: supply chain, customer service and add on services. Wileyfox is a privately held company with its HQ in London, UK and operations internationally. It’s retained venture advisory partner is Venturespring.
For more information, visit www.wileyfox.com.
About Cyanogen Inc.
Cyanogen is reimagining mobile computing, giving power to the people to customize their mobile device and content experiences. The CYANOGEN® operating system is built on Android and known for its revolutionary personalisation features, intuitive interface, speed, improved battery life, and enhanced security. With a rapidly growing global user base and a vibrant community of developers, we’re intelligently connecting smartphone consumers to people, apps, and things they love. For more information, visit Cyanogen’s website, Google+, Twitter, and Facebook.
About Qualcomm Incorporated
Qualcomm Incorporated (NASDAQ: QCOM) is a world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.