Venturespring, a London-based venture development studio, has landed a major contract to be Vodafone’s ‘co-creation’ partner.
The deal will see Venturespring work in conjunction with the global communications giant to create new products and services such as apps and wearable technologies.
The Venturespring model works by bridging the gap between large corporates and innovative start-ups. The business works with global brands to develop products, systems and services, and then forms teams made up of entrepreneurs to scale them as independent, profit-making entities, dispensing the advice, resources and guidance necessary to build up their businesses along the way.
In addition to the Vodafone deal, the business is also currently in talks with three very large, global FMCG brands and three supermarket retailers. Its current portfolio includes four start-ups, including the UK’s first ‘social commerce petworking’ platform, Petbu, which is due to be launched this Spring. It is also working with Kazam, a new smartphone manufacturer.
The business is led by entrepreneur Cassandra Harris, formerly of Mindshare. After leaving the business in 2012, she co-founded two successful start-ups, including a tech education social enterprise called Free:Formers and the UK operation of a global digital creative agency.
Discussing the client win, Cassandra said: “The digital world is changing constantly and sometimes it can be a challenge for big brands to stay in touch with the zeitgeist. Entrepreneurs and start-ups have a reputation for innovation, and rightly so. It’s that hunger for success that drives them, and keeps them coming up with the ideas that go on to make millions.
“Our business model is making waves, because we provide that link between the infrastructure and reach of the large corporates, and the energy of a business that is just starting out.
“Vodafone are one of the biggest communications businesses on the planet, so we’re delighted that they’ve chosen Venturespring to help drive innovation and keep them one step ahead of their competitors. We can’t wait to get started!”
Venturespring works with global brands to develop products, systems and services, and then forms teams made up of entrepreneurs to scale them as independent, profit-making entities, dispensing the advice, resources and guidance necessary to build up their businesses along the way. Start-ups work with Venturespring, based in London, and work with clients who want to access a unique ecosystem designed to help start-ups grow by providing resources such as creative talent, investment, marketing and technology in a timely and cost-effective manner. Together, Venturespring and the large corporates shape the start-ups into viable businesses which generate profit for all involved.
About Cassandra Harris:
Cassandra Harris is an entrepreneur and angel investor, and is equally passionate about innovative digital technology and philanthropy. She made her name in business at global media company Mindshare, where she led Unilever’s digital strategy globally. Subsequently, she developed Mindshare Worldwide’s in-house SEO department from scratch. As well as more than tripling the size of the team, she increased search revenues by 300% in her first year, with clients including HSBC, Jaguar, Bayer, Nestle and Kraft. In 2012, Cassandra left the business to pursue her own ventures, co-founding two successful start-ups including a tech education social enterprise called Free:Formers and the UK operation of a global digital creative agency.